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Why Do We Do What We Do?

Tony Robbins Uncovers the Invisible Forces Behind Motivation

Have you ever failed to achieve something significant in your life?

Chances are, you have. Failure is a part of being human. But here comes the zinger…why did you fail to achieve it?

Usually, the same old excuses come up:

“I didn’t have enough time. We just didn’t have enough money. The right technology wasn’t available.”

What do all of these excuses have in common? They all involve a lack of resources. However, the defining factor is never resources, rather, it’s resourcefulness. Resourcefulness boils down to something very simple: emotion. If we can get the right emotions, we can get ourselves to do anything. If you’re creative enough, fun enough, persuasive enough, you can get through to anybody. If you don’t have the money, but you’re creative and determined enough, you FIND a way.

Check out Tony Robbins’ TED talk:

Here’s an example of resources vs. resourcefulness, according to Robbins:


– Time
– Money
– Technology
– Contacts
– Experience
– Management


– Creativity
– Determination
– Love | Caring
– Curiosity
– Passion
– Resolve

Robbins also focuses on a powerful quote: “Decisions shape destiny.” Thus, your resourcefulness and motivation depend on the decisions you make. There are 3 decisions we make at every moment of our lives.

1) What am I going to focus on?
2) What does it mean?
3) What am I going to do?

To break this down, think of it this way. Every moment, we decide to focus on something. The minute we focus on something, we give it a meaning, and whatever that meaning is produces emotion. An emotion then creates the action. People’s emotions are what drives them. It’s the “why” factor we always talk about. Lance Armstrong was diagnosed with testicular cancer, but his emotions told him to keep fighting. Emotions are an immensely powerful thing that humans possess. They are not always cut and dry, but they mean more than you think when it comes to making decisions that positively (or negatively) affect your life.

According to  Robbins, two invisible forces shape our decisions. (1) State and (2) World View. Our state is what we do/feel in the moment. Our world view is the long term; it is the shaper of MEANING, EMOTION, and ACTION.

So, don’t think about making decisions in terms of what resources you DON’T have, rather; what resourcefulness you DO have. Pay attention to what emotions drive you to make decisions, and appreciate the emotions that drive other people. Don’t just think about “what” you do, think about “why” you do it.

At HUMAN Healthy Vending, we value the “why” over anything else. Our emotions are deeply rooted in this philosophy, because we truly care about what we do and have a PASSION for doing it. The “why” affects every business decision we make, and we have learned and grown because of it.

Take some time to revisit Simon Sinek’s video on “the why.” Even if you’ve already seen it, we guarantee you’ll learn just as much the second time around.

Check it out:

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