Creating a Movement Leads to Big Change
Seth Godin Talks “Tribes”
Tribes are what matter now.
What exactly does that mean? I don’t know about you, but when the idea of tribes comes to my mind, I envision primitive people in a hunter/gatherer society. So how is it that tribes matter now?
However, according to Seth Godin, this 50,000 year old concept is simple. It’s about “leading and connecting people and ideas.”
Check it out:
When you think about it, the concept is pretty straightforward…and it’s something we take part in every day. We have our spiritual tribe, work tribe, community tribe, family tribe, etc. Tribes didn’t fade once the ice age hit.
Not only that, thanks to the internet and social media, tribes are everywhere.
It’s tribes that change the world. Tribes connect people with similar interests and create a movement. Godin states, “find something worth changing and assemble tribes after tribes after tribes.”
That’s exactly what we are aiming to do with our healthy vending business. It also goes back to the Golden Circle, and the quote we stand by: “People don’t buy what you do, they buy why you do it.” We found something we wanted to change. We saw a shocking disconnect in the way people should live and the foods they put in their mouths. We took that and created a movement…a healthy vending movement. We have garnered followers. Believers. Tribes.
We are our own tribe. A tribe that unites in providing universal access to healthy and nutritious foods.
Seth Godin is right. If you want change, you can’t do it alone. You need to find something worth changing and then form tribes. I guarantee people are out there with a similar mission in mind. With the internet, networking has made creating tribes easier than ever.
So, if you see something you know needs changing, look past the status quo. Stand up and say, “not me.” Get people to join your movement, and realize that it won’t be for everyone. But that’s ok–you just need to find the true believers. Those who truly believe in your cause will be the most effective in creating change.
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