[f]or Vending Machine Operators, It’s Not the Candy That’s Dandy.” The dandy, according to Allen, is convenient health food.
Many people do. To put it in perspective, on the last day of 2014 articles that discussed “easy dieting” were shared via social media over 23,000 times, those involving “quick healthy recipes” were shared a whopping 37,000 times, and a single BuzzFeed article about clean eating was shared over 10,000 times…in 24 hours.
It’s pretty clear that a large number of people want to be healthier, but this doesn’t change the fact that 70% of Americans are still overweight. This means that there are potentially 220 million people nationwide that want to eat “better.” How many of these people live in your community? Who could you help?
Fact: In 2014 HUMAN Franchisees impacted the lives of over 2 million individuals with our platform. Here’s why…
The Convenience Factor
Sean Kelly believes that the obesity epidemic stems from a lack of convenience, and it’s worsened by a society that’s largely uneducated about nutrition—many people don’t know what constitutes “healthy” food, and they therefore tend to make “bad” food choices when healthy options aren’t easily available.
What if a business could change the lives (and save the lives) of millions of Americans while also making a lot of money? Now there’s an idea that a lot of people can get behind. It’s an idea that created an unprecedented opportunity for business owners in the healthy vending space. According to Mike Allen, every company that’s “interested in growth in [the vending] industry is doing the same thing — providing a healthier type of snacks in their machines.”
At HUMAN, we agree that healthy vending machines are a great first step (it was our first step, after all) towards improving nutrition, but we’ve realized that, on its own, a vending machine business won’t make health food convenient enough for everyone.
Why not? Think about it. Health food aside…does your community have convenient, regular access to vending machines in every location? Are your neighbor’s pantries filled with vending machines? Do local corporations use vending exclusively?
If vending locations are prevalent in your city, it’s possible that a healthy vending only franchise might still be profitable. However, in our experience, locations that show significant returns from vending are limited to places like schools, hospitals, gyms, YMCAs, and the occasional business.
Why Choose HUMAN?
HUMAN had a huge amount of success in the Healthy Vending space; we were even ranked by Entrepreneur Magazine as the #1 Healthy Vending Franchise
in North America. But, we knew that to really be able to create a profitable, sustainable business we had to help more people–to do this we needed to make healthy food even more convenient
Our solution was our incorporation of Healthy Micro Markets and SnackNation into our existing Healthy Vending program. The resulting HUMAN Platform provides our franchisees with multiple streams of revenue, a greater probability for success, and it’s also changing lives by truly making healthy food more accessible than junk food.
When it comes down to it, the HUMAN Platform is better (and trends higher) because our programs are accessible to far more locations, and we therefore no longer need to limit ourselves to high schools and YMCAs. The result: we’re helping more people lose weight and keep it off, and our franchisees also have the ability to make a lot more money while doing it.
HUMAN Trends Higher
The trend that’s changing the vending machine business is…you guessed it, convenient health food. As I’ve shown, most people want to eat healthier, but this proves to be difficult when the “good” choices are so much harder to find. HUMAN Healthy Vending started to make this easier, and the HUMAN Platform picked up the pace by creating solutions for even more locations.
HUMAN is making junk food more inconvenient than healthy food for more people in more places. That’s why today, choosing healthier has never been easier, our franchisees’ profit potential has never been greater, and the HUMAN Platform is trending higher.
Would you like to make more healthy options available in your community? Are you excited about the HUMAN Platform?
P.S. If you liked this post, check out the last one I wrote about happiness being the key to business success.
Learn more about the HUMAN Franchise Opportunity by downloading the HUMAN Handbook here:
Everything you need to know about the #1 Healthy Vending and Health Market Franchise.