These are not your mother’s baby carrots….
Bolthouse Farms has partnered with “A Bunch of Carrot Farmers” (50 actually) to boost sales of their already popular baby carrots. The partners have laid down an initial investment of $25 million to change to the image of baby carrots. For their new marketing campaign, the carrot farmers have tapped ideas from their junk food rivals that include, among other things; sex, action sports, and special effects. Baby carrots will be sold in new “junk food packaging” and the web is flooded with Youtube videos of crazy, carrot inspired stunts. They have even launched an iPhone game called Xrtreme Xrunch Kart where players perform carrot related tricks while riding around on a shopping card. Players are encouraged to, “Crunch into actual baby carrots near your mic to unleash unholy speed bursts and perform XTREME aerial tricks. Wicked!” Sounds like fun.
The new packaging is currently in a testing state, and it is too early to tell if the marketing campaign will be successful. We hope it blows away the competition and convinces everyone to “indulge the most tasteful of your taste buds” with baby carrots, instead of junk food.
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