Disney is currently facing a media frenzy given its recent anti-childhood-obesity campaign exhibit at Epcot Center in Florida, which many health professionals say used shame tactics, weight prejudice and, clearly, poor judgment in its effort to educate children on how to acquire healthy habits.
Disney’s exhibit, called “Habit Heroes,” is a joint effort with Empire Blue Cross Blue Shield who invested millions of dollars in the campaign, which opened earlier this month. The exhibit is now closed and its accompanying website is under maintenance indefinitely.
“Habit Heroes” featured the cartoon superheroes Will Power and Callie Stenics, a fit team who help children fight villains named Lead Bottom (whose description reads: “Blubbery loves company”) and The Glutton, whose “crimes” include inactivity and binge eating.
While Jennifer Fickley-Baker, social media manager of the Disney Parks blog is reported to have said the exhibit’s purpose is to “