In 2013, HUMAN Healthy Vending has worked with countless corporations across the nation to provide healthy vending machines and micro-markets.
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Dan Schwabel’s recent article on Forbes.com provides several reasons why 2014 promises to be an even better year for our industry. Here are the two most important factors that will affect healthy food distribution.
More Companies Launching Wellness Programs
With the Affordable Care Act coming into effect, employers are putting more focus on preventative care, and one of the predominant ways to improve employee health is through wellness policies. Dan writes, “Companies know they can save a lot of money and be more productive and effective with a healthier workforce. Professionals who are healthier are happier in their jobs too.”
In cooperation with national wellness policies, HUMAN Healthy Vending is currently launching several “healthy markets,” AKA micro-markets, which are Whole-Foods-like markets integrated seamlessly into an office space with a self-check-out kiosk. HUMAN is launching a healthy market at American Savings Bank in Honolulu, HI and a healthy vending machine program at Independence Bank in McKinney, TX in the coming month as a result of their corporate wellness initiatives.
Demographic Shift in the Workplace
Dan also writes, “18% of boomers will retire within five years and 68% of HR professionals say that boomers retiring will have a major impact on the workforce. Next year, millennials
What does this mean for the healthy vending industry? According to the book Generation Me, millennials are incredibly conscious not only of what they eat, but also of how it affects their health and the environment at large. According to Nadira Saleh, writer for PolicyMic: “Millennials are more conscious than ever of how food affects their health. The obesity and diabetes epidemics have cast food in a negative spotlight and millennials have demanded healthier choices. The ‘skinny’ lattes at Starbucks are just the beginning.” With a more health-conscious workforce, more employers will be looking to partner with HUMAN Healthy Vending franchisees in order to provide healthy options to their employees.
The market is ripe for local HUMAN franchisee expansion with 2014 bringing even more opportunities than 2013 for healthy foods distribution platforms.
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