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Think about the following companies…

24 Hour Fitness, 7-Eleven,Fed Ex, General Motors, Johnson & Johnson, Lockheed Martin, Procter & Gamble:

HUMAN Healthy Vending

What do they all have in common? The short answer —they were each founded by a military veteran.

Coincidence? Not really.

The Entrepreneurial Trend

According to the Small Business Administration, Veterans are 45 percent more likely to be self-employed than nonveterans. Along these lines, it’s estimated that 2.4 million or 9 percent of all small businesses in the United States are owned by veterans. Based on these figures, we can assume that Military Veterans are responsible for more than $1 trillion in annual sales.

This entrepreneurial trend also extends to the franchise space —a study conducted by the International Franchise Association found that one out of every seven franchises in the United States is owned by a veteran.

Franchises for Veterans - HUMAN Healthy Markets

The Why Factor

Why do so many veterans choose to be business owners?

HUMAN Co-Founder, Andy Mackensen is a prime example of this trend. He attributes much of his success to what he learned as a Naval Officer during the first and second Iraqi Wars. He notes that military training makes veterans ideal small business owners — especially in franchise systems. According to Andy, “

[s]ome of the best franchisees in [HUMAN’s Franchise] system are military vets.” Andy explains:

1. System With SOP

“The military is a system, you’re used to working within a system. That’s what a good franchise is – it’s a system. We’ve discovered what to do, what to avoid, just follow that and you’ll have a thriving business”

2. Plow Through Obstacles

“Military vets have plowed through obstacles and know how to plow through obstacles. Whether you’re starting your own business, or whether your joining an established business like HUMAN, you’re going to encounter obstacles. That’s what business is. Military vets have a better mindset around them.”

3. Serve & Protect

“Military vets know what it means to serve: they care. Serving your country is very transferrable to being in the HUMAN franchise, and serving your community. That’s why military vets do so well in our system.”

HUMAN offers a 10% discount for veterans!

Naval Commander to HUMAN CMO

Andy Mackensen began his career as a Naval Officer — during a five year active duty, he served as a Communications Officer, he lead an VBSS team, and he commanded a Special Forces fast-boat team to interdict Al Qaeda suspects during the Iraq War.

“The navy was a phenomenal experience for me. I got a ton of leadership, I got to see the world, I got to serve my country which was amazing. Especially during the more trying times recently like 2nd Iraq war in 2013. But, I wanted to get back to entrepreneurial roots. I really enjoyed the autonomy of being my own boss.”

His first stop was Stanford Business School, where Andy earned his MBA. Not long after, in 2007, and not long later, Andy co-founded HUMAN Healthy Markets alongside Sean Kelly.

Indirectly, we could say that HUMAN’s continued success is partially owed to the United States Military — Andy’s service as a naval officer helped him become the natural business leader he is today. Moreover, military values are now engrained into the foundation of the HUMAN system … we’re taught everyday to crave and devour challenges, serve and inspire, and to crush it with “yes!”

Franchise Opportunities for Veterans

The Trend: Veterans Make Amazing Entrepreneurs, Franchisees, and Leaders

The entrepreneurial trend among veterans is really no surprise. After all, the military has been creating leaders for hundreds of years — 29 out of 44 U.S. Presidents began their careers in the military, dozens of Fortune 500 companies we’re founded by veterans, and today 15% of all franchisees are retired military.

HUMAN is thankful for this trend. We love veterans — they understand the value of our system, and they embody our core values. As we look into the future, we see the HUMAN Platform as the best vessel to make healthy food more convenient than junk food. To make this mission a reality, we will continue to search for veterans and non-veterans who understand what it takes to change the world.

Do the right thing

Serve and inspire

Crush it with “YES!”

Be fun and unreasonable

Seek perpetual growth

Crave and devour challenges

Innovate or die

Communicate Authentically

Whether you’re a veteran or not, if you embody these values, and you’d like to operate your own Healthy Vending Business, click here:


Jessica Conflitti
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