Sean Kelly, Chief Humanist, tells the story…
A passion for health and improving the lives of others is why this company was formed, but I soon learned that I needed a whole lot more than good intentions to reach the pinnacle of healthy vending success…
It all started in New York City on a mild winter night in late January.
I had just finished a grueling workout with my cousin Luke at New York Sports Club on Manhattan’s Upper West Side – the health club where I spent my time personal training while I wasn’t studying biomedical engineering & bio-mechanics at nearby Columbia University.
It was 8:30pm on one of America’s busiest streets, but something seemed strange…Luke and I couldn’t find any convenient, healthy foods or drinks within a 10 block radius of the gym.
Instead, our only quick “refueling” options were a white-flour- worshipping bagel shop downstairs and sugar-laden soda machines inside the health club. I was dumbfounded.
If we, as serious health enthusiasts, could not find convenient healthy food & drink options in New York City after searching up and down the streets, how in the heck could we expect other people to do so? The answer was we couldn’t.
The fact was that there was a serious void in the market and it was having a disastrous effect on peoples’ lives. Thoughts of obesity, diabetes, and malnutrition filled my head.
It all started making sense – without convenient access to healthy dietary options, it was no wonder that preventable health problems were spreading like epidemics across the globe.
Something had to be done. But what?
The answer came to Luke and I when we returned to the gym. As we approached the soda machine next to the treadmills, a middle-aged woman bought a coca-cola from the vending machine and then returned to her regular evening workout on an elliptical machine.
WHAM-BAM! This woman had just shown us the answer: vending machines stocked with healthy foods and drinks instead of junk food and sugary beverages.
“This idea will change the world,” I vividly remember thinking. Not long after this epiphany I made the tough decision to not attend medical school, and instead, decided to dedicate my life to public health…first, by way of operating a network of healthy vending machines.
I was starting to understand that sometimes the largest problems have the simplest solutions, solutions that have profound and wide-ranging beneficial effects on mankind.
Fueled solely by our passion for health and improving the lives of others, we created the world’s first healthy vending machine company. With such true, respectable, & good-hearted intentions, what could possibly go wrong? I soon found out that the answer to this question is a WHOLE LOT…
Check out our next Blog and find out “The Top 7 Healthy Vending Mistakes We Made & Learned From!”
- My Vending Route: HUMAN Employee Runs Profitable Vending Route - December 20, 2010
- How Vending Machines In Schools Are Affected By Branding - July 23, 2010
- Obesity Rates Jump In 28 States - June 30, 2010